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The subscription economy, once the domain of consumer services like Netflix and Spotify, has infiltrated the B2B landscape with surprising force. This tectonic shift towards subscription-based models is not just a pricing change; it's a fundamental reimagining of how B2B companies sell, engage with customers, and ultimately, drive growth.From Transactions to RelationshipsIn the traditional B2B sales model, success was measured by closing individual deals. The focus was on convincing custome …