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The Future of B2B Marketing: AI-Driven ABM for Smarter Targeting

The Future of B2B Marketing: AI-Driven ABM for Smarter Targeting

Aug 5th 2024

In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has long been recognized as a strategic approach to target and engage high-value accounts. However, a new wave of innovation is sweeping through ABM, transforming it into a more sophisticated and powerful tool: ABM 2.0.What Sets ABM 2.0 Apart?At its core, ABM 2.0 harnesses the power of artificial intelligence (AI) and machine learning to redefine how businesses identify, personalize, and nurture relationships wi …
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