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Statistics show that 2.1 million businesses suffered at the hands of Covid-19. The actual impact on different sectors varied. But one thing is certain; preparation matters.

There is no denying it, there are situations we cannot control. But being as prepared as you can, is exactly the cushion you need in times of uncertainty.

That is why you need a top-notch distributor you can trust.

If you are trying to get your products before your target audience, then you need a distributor you can rely on. But finding a suitable partner is not always easy. Even after scrolling through a dozen review websites, you can still struggle to pinpoint a distributor to partner with.

Qualities Of a Distributor

That is why below, we have highlighted the top 10 qualities to look for in a distributor

1. Communication

   We can never over-communicate this aspect. In every relationship, communication matters. Partnering with a communicative distributor will ensure your supply chain runs without hiccups. Miscommunication can slow product distribution and bring frustration. Both to you and your clients.

   Ensure that you work with a distributor willing to update you every step of the way.

2. Honesty

   This is our second most important trait for one reason: truth builds trust.

   Where honesty is absent, a good business relationship is absent. Honesty incubates an atmosphere of trust, respect, and communication.

   Honesty in a distributor, be it in the form of advice on how you can improve your products, or simply on how they conduct business, shows a distributor who is invested in your business as much as you are.

3. Transparency

   A sibling to honesty, transparency is the only way to do business. Partnering with a transparent distributor will guarantee that you are never left guessing.

   Openness in a distributor will be revealed in their communication with you. Are they upfront about their processes, experience or even how they conduct business? And when there are bumps in the road, will they be quick to fill you in?

   We wouldn't suggest partnering with an entity that is not transparent, be it a distributor or a brand.

4. Speed

   Time is a major factor in business. Clients are inclined to lean more towards businesses that understand the urgency of delivery.

   Don’t believe us? Amazon has over 300 million users, of which almost 200 million users, are Amazon Prime subscribers. Prime offers faster shipping for most of its users.

   A sense of urgency is always a good trait to get in a distributor. The faster they can handle the distribution, the quicker your products reach their destination.

5. Passion

   This trait is not always easy to spot. But we advise you to hunt until you find it.

   Passion means enthusiasm and commitment. And these traits will be evident in the way they represent your brand.

   Though we have highlighted this fact, we need to point it out again: you want a distributor who is as committed to your brand as you are. This is the basis of a good partnership.

6. Persistence

   When hurdles arise, pick someone who refuses to back down.

   Persistence is an admirable quality in anyone, but it is most attractive in a distributor. A persistent distributor will ensure that no door is shut before your product. Even with some no's, a good distributor is not deterred but rather fueled.

7. Reliability

   Never miss checking the reliability box. When you are on the hunt for a distributor, take the time to ask around about their reliability. Are they people you can trust? Do they have good references?

   Answering these questions will tell you how reliable your potential partner is.

8. Value

   Another quality a top-notch distributor possesses is value. They add value to your team and products.

   Adding value to your business means they can take time to share insights with you. They are willing to tell you ways you can improve your offerings.

9. Focus

   A good synonym we can use here is specialization. When you are looking for a distributor, it would do your brand good to check if they specialize in your sector or niche.

   A top-notch distributor for your business will have specialized skills in your product niche. They will focus on getting your brand out there.

10. Reputation

Last but by no means least we have reputation. Reputation reveals experience and reliability.

Partnering with a company like IDM Products which has years of experience and 30 warehouses across the country will ensure you never have to worry about your product distribution.

Picking a Distribution Partner

There are certain traits and qualities you have to be on the lookout for as you pick a distributor. Remember that instead of a seller, you are looking for a partner, a team that can help grow your brand.

At IDM Products, we pride ourselves in our world-class distribution services. From healthcare to school supplies, we keep pushing the envelope to give our clients the best value.

Contact us to hear how we can help.